Sunday, February 27, 2011
Propaganda in Advertising/PR
This ad is an provides examples of the techniques used in propaganda, and they are ad nauseam, repetition, intentional vagueness, and slogans. The ad nauseam is essentially an argument approach that uses endless repetition of an idea, in this case, the idea of money, which is repeated many times in this advertisement. The second technique presented is repetition, which is either a jingle or a word that is repeated over and over again and the word is "money." The third technique that this ad uses is intentional vagueness which are generalities that are intentionally vague that the audience is forced to interpret the given ad. This technique is displayed when Samuel L. Jackson gives the audience a lesson about money and then relates it to chicken, the advertisement is so vague and so random that the audience is literally forced to interpret the meaning of this ad. Lastly, a slogan is placed at the end of the advertisement and it is Money Speaks in Many Languages, We Understand Them All.
Subscribe to:
Post Comments (Atom)
Also, celebrity spokesman. What does Samuel L. really know about finance? But I bet they're trying to reach the young man demographic who appreciate his movies.
ReplyDelete